About Squeaky Wheel Activism

Why do products have so much unnecessary packaging? Why aren't more products packed in recyclable materials? Why do we need to replace an entire product when all we need is a power cord? There is so much that could be done to reduce, reuse and recycle the stream of waste products, and yet the bad habits persist.



And then there's the "so-called" customer service. Any one who has battled their way through auto-attendant Hades only to speak to someone whose accent is unintelligible knows what I'm talking about.



I often hear that manufacturers and retailers are only giving us what we want.



But what if we want something different?



My premise... we have to tell them. Each and every time.

When we're unhappy... AND when we're like something they're doing right.



I've decided to make it my personal mission to let companies know about things I'd like them to change, as well as things I think they're doing right. I hope you'll find inspiration from my efforts and join me in this endeavor. If you do, let me know... I'll be happy to post your letter.



Composing Your letter

SOME GUIDELINES: 

#1 - PLEASE, PLEASE, PLEASE check your spelling and grammar. You wan't to be taken seriously!

#2 - DON'T be abusive.  If you intend to take further action, be sure your intentions don't sound like a threat.  Consequences are fine, but threats can get you in trouble.

 

Here Is What A Typical Letter Could Contain:


To Whom It May Concern:

A paragraph describing yourself as a customer... where you were shopping, what you bought or saw, etc.

A paragraph describing what you find troubling about the product or service and/or what you think is fantastic.

A paragraph outlining what you think improvement might look like and why.

A paragraph thanking the recipient for their time and expressing your hope that action will be taken on your concerns.

Sincerely,

Your name
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